Your beauty brand.
Let’s grow it in Italy.

I’m Nikola Blagojević, an independent consultant for cosmetics and fragrance brands. Brand to Business (B²) is the name of my consulting practice.

I help you decide where to sell, who to work with and what to invest in to enter or grow in Italy, through a distributor or with a direct presence. I work with you to define the plan and identify the partners needed to put it into action. You can involve me in a specific need, the whole project or ongoing support for your team.

Over 17 years in beauty.
Eleven at Beauty & Luxury, progressing to Chief Brand Officer; subsequently Niche Marketing Director at Puig Italy.

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Contemporary beauty packaging in brushed metal and smoked glass on raw concrete.

HOW I CAN HELP

Enter the Italian market.

Looking to launch your brand in Italy and unsure where to start?

I help you assess opportunities, choose sales channels and decide whether to work with a distributor or establish a direct presence.

I work with you to build a market entry plan: investment, commercial terms, partners and the activities needed to get started.

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Grow in Italy.

Already in the market and looking to improve sales, margins or distribution?

I analyse sales, repeat orders, channels and investment to identify where to take action.

We define the priorities: strengthening the sales network, developing new channels, reviewing the distribution model or making marketing support for retail outlets more effective.

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MY CONSULTING PRACTICE

Who I’ve worked with.

I love the energy that comes from working with founders and teams to bring a brand’s vision to life. These are some of the businesses I’ve supported as a consultant.