01 · Focused advice
To make a specific decision.
I assess a defined question: the choice of a channel, a partner, an investment or commercial terms. I analyse the alternatives and help you decide how to proceed.
SERVICES
How I can help.
I help you make the commercial and marketing decisions needed to enter or grow in the Italian market.
We can work on a specific decision, a project or ongoing support for your team. We define my involvement based on your brand’s objectives and the expertise already available within your company.
Enter the Italian market.
Where should you sell, with which model and what investment?
I analyse the market, competitors and sales channels to assess your brand’s opportunities in Italy.
I work with you to choose an entry model: through a distributor or with a direct presence, organising the sales network and identifying the partners needed for warehousing, shipping and marketing.
Together, we build a plan that sets out financial assumptions, priorities, activities and timelines.
Support can include:
- Market, competitor and sales channel analysis.
- Business plan, investment and commercial terms.
- Search and evaluation of distributors, agents, and warehousing and shipping partners.
- Launch plan and selection of marketing and communications providers.
Grow in Italy.
Looking to develop new channels, improve distribution or understand why sales and repeat orders are falling short of expectations?
I analyse sales, margins, distribution and investment to identify with you where to take action.
The work may focus on the sales network, assortment, distribution model or marketing support for retail outlets. We define priorities based on your brand positioning, available resources and team.
We agree on what to do, which resources to use and how to measure the impact.
Support can include:
- Review of the distribution model and development of sales channels.
- Sales network development and partner evaluation.
- Marketing plan and activities to support retail outlets.
- Setting objectives and budgets, and reviewing results.
WORKING TOGETHER
How we work together.
Before we start, we agree on objectives, activities, responsibilities, timelines and fees.
02 · Tailored project
To develop a project with a defined objective.
This could be an entry into Italy, a distribution review or a marketing plan. I work with you to define the scope, the partners to involve, the expected results and the deadlines.
03 · Ongoing support
To provide continuity in working with your team.
I support your team in commercial and marketing decisions through an agreed regular commitment. We review priorities, budgets and results, and define the next steps.
From planning to implementation.
I can also support you after the plan has been defined, helping your team and partners organise activities, clarify responsibilities and review progress and results.
Operational activities are carried out by your team and the appointed providers. We also agree at the outset on my involvement in this phase.
CONTACT
Let’s talk about
your brand.
Tell me where your brand is today, what you want to achieve in Italy or which challenge you want to address.
Write to me